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WordPress is a free open source CMS (content management system) that allows users to create a website or build a blog. It is simple to setup, organize and update, thus does not require any special coding skills or knowledge of HTML codes. Most of the websites that use CMS, prefer using WordPress.

Some website owners believe that using WordPress simply means getting good SEO results automatically.  You must be aware of the fact that just creating WordPress site does not mean that your website is search engine optimized once it is completed. If you are going to launch a WordPress site, you must use few strategies that help in improving the search engine visibility to great extent. Here, you will get to know how to make the base of SEO when picking WordPress.

Don’t take WordPress an Automatic way to do SEO for you

WordPress does not require hard coding or customization. In other words, we can say that this platform allows users to step-up and run a website or blog with numerous search optimization functionalities. Also, WordPress experts very well know how to make a site as good as possible with the right technically sound theme. These benefits still do not allow WordPress to do SEO automatically for you. These examples will help you to get more familiar with this concept

As WordPress has slow load time and does not provide automatic caching, so users need to install their individual caching functions. WordPress plugins are used that help fast load time of a website.The default permalink settings in WordPress cannot be optimized automatically. Users have to set their own permalinks that helps in making search engine friendly URLs of their websites.

All the external links in WordPress are opened in the same window. If any visitor on any page of your WordPress site opens that link, it immediately navigates to the new page that may result in misleading your readers, visitors and customers.XML sitemap is considered as an important aspect of SEO. WordPress does not allow this function automatically. You have to create XML sitemap of your website yourself.

Now let’s find out whether WordPress theme will make your SEO happen or not.

All WordPress themes are not search optimized

 

WordPress gives plenty of themes that help making your website more striking and interactive. Many of them claim to be search engine friendly which is what not always work. If you want fully search optimized website, quality content plays a great role in grabbing the attention of targeted audience. You require taking several things into consideration while selecting the WordPress theme.

  • Find the theme with fast load time.
  • Find the theme with streamlined code that helps in enhancing SEO capabilities of a website.
  • Find the theme developed in HTML5 which is considered as an efficient coding content for SEO.
  • Find the theme with built-in responsive capabilities. As per latest Google Algorithm, your website must be mobile optimized.
  • Find the theme that supports Schema, it has features that help search engines to discover each part of your website.
  • Now find whether all WordPress SEO plugins are capable to make your site optimized or not.

SEO Plugins does not make Optimized Site

Many think that using SEO plugin works effectively in optimizing your website. But, it is not the same. The SEO plugins allow users to update, customize and improve some features of a website, but need not to access the code files or any related knowledge. You have to tell plugin what you require and it will do the same.

For example, you want to optimize the content of your website. Now, this activity will not be completed until you do not write the required content. This task need to be performed by you.

Yoast plugin and All in One SEO Pack plugin are some of the solid SEO plugins provided by WordPress. Just make sure to find the right SEO plugin.

You are Responsible to make Search Optimized Site with Quality Content

SEO for WordPress not only means installing right plugin or selecting right theme. Several other things exists that need to be done by you to make search friendly website. Here are few tips that help in building optimized site.

You must include unique, informative and interesting content on each page of your website.
Try to give as much content as you can. You can add videos, blogs, and tutorials etc. providing the information that readers are actually looking for. Keep in mind to present them in an interesting and engaging way.
Always be ready to learn more about SEO. Incorporating latest SEO strategies help in making more SEO-friendly site.
Always keep in mind not to add lots of plugins as it may slow down the speed of a website. The functionalities of many plugins drop down the site speed.

Conclusion

All the above given aspects will let you know that WordPress only enables you to do SEO, but does not optimize the website. It’s completely depends on you like how much you know about SEO, what type of plugin or theme you install as well as how much quality content you add in your website.

So, when you are going to create WordPress site, just keep all these points in your mind to get the desired outcome.