Important Reasons Why Your Business Website Should be Mobile Friendly

As we all know that mobile phone users have surpassed desktop device users, so the majority of the people are accessing the World Wide Web from their pockets only.  There are hundreds of reasons why your website should be mobile friendly so let’s talk about some major points in brief:

  1. Most of the people are now accessing internet services using mobile phones because it’s really convenient to access the internet using mobile phones so make your website mobile-friendly before it’s too late.

 

  1. Features like less load time, no waiting around for the devices to get start-up like we used to wait on desktop device are making mobile devices more in use than a desktop one.

 

  1. If we talk averagely than 15% of desktop users make purchases at least once a week, which is very less than 35% of mobile users purchasing in a week. If they don’t find your website accessible on mobile then it’s very sure that they will purchase from your competitor website.

 

  1. Mobile-friendly website design ensures that the web pages, user is navigating are consistent in the structure which makes their experience very happy as compare to non-responsive website designs.

 

  1. Massively mobile, responsive website designs improve search engine optimization of the websites which makes a huge difference to the marketing budget of the client. Generally, more than 60% of Google Searches is made on mobile phones so if Google doesn’t find any website mobile responsive than it push down the website in search results.

 

  1. Mobile Optimization of websites also helps in social media advertising as it improves the efficiency of the website. For e.g., Over 90% of Facebook users access their accounts only through mobile devices. So, making your website mobile-friendly will really make your business grow in leaps and bounds.

 

  1. According to the Kissmetrics survey, if your website has a single second delay in loading time it can cost you a reduction in customer conversions. Mobile optimization avoids the unnecessary loss of deals and customers by providing safeguards from unwanted ads and making website loading time very less.

 

  1. Now a days probably all of the users do online shopping using their mobile devices so if in case you want to sell your product or service through your website then you must make your website mobile-friendly so that users can easily navigate through your website and they easily find the information they are looking for. Major E-commerce Company Shopify has recently explained that 50% of all eCommerce sales are coming from smartphone devices.

 

  1. Remember your competitor has already made their website mobile friendly and they are snatching your customers through that. This is probably hard to accept, but this is the reality and very important point to consider for any business owner. So, it’s the right time to optimize your website and make it mobile-friendly if you want to compete in the market.

 

  1. Mobile-friendly website designs make really easy for customers to navigate your contact details and to reach you. Making your website mobile-friendly means your customers have easy access to see your contact details like your email address, phone number or any other kind of contact detail which finally leads to high sales at your end.

 

Conclusion:

Having a mobile-friendly website will really make a positive impact on the users’ mind because they don’t recommend any website that is poorly or non-responsively designed. With the growing time, demand of mobile responsive websites is highly increasing and they really stand out among those websites which are yet not mobile optimized. So, if you are also looking to redesign your website and want to make it mobile-friendly, drop us Email at marketing@doonitrix.com and we will make or update your website to mobile responsiveness which will make your business stand out in the crowd.

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Learn when to upgrade your website with new design

No doubt that the internet is changing at a very fast pace and so called the number of websites too. Internet users access these websites using a wide range of devices. If you have a website/blog, so to attract more and more users to your website, you have to keep it updated as per the latest needs.

You know what? Google considers the website’s usability in order to get it ranked in the Google Search Result Pages.

Some website owners never get to know when their website actually needs to be redesigned. Below are the signs that you must be kept in mind when to make the required changes in your website.

HIGH BOUNCE RATE

Through the analytics of a website, you can check how your website is navigated by the users, whether the design of your website needs to be optimized or not, as well as the rate at which the users leave your website i.e. bounce rate.

There can be many reasons for low or high bounce rate. Some of them are:

Slow Loading Pages

Google algorithm always ranks pages with faster loading time. It means if you have slow loading pages, it directly affects the website navigation by the users. Slow website means getting away from the users. This factor does not require a total redesigning of a website, but is a good SEO practice in terms of attracting more users towards your website.

You can use ‘PageSpeed Insights tool’ to check the speed of your website.

Technical slip-up

If your website is experiencing the highest bounce rate, immediately check how long users stay on your website. If they stay for only a few seconds, then there may be a 404 issue. Google’s ‘Search Console’ can also be checked to find the crawl errors.

Too many popups

Check for the number of popup in the content. The users find it difficult to locate their desired content due to so many popups and never stay at the website. Such websites are punished by Google.

The difficult navigation always results to the poor user experience and hence, decreases their interests in browsing your website. So, you have to design a website that flows contentedly for the users.

MOBILE FRIENDLY WEBSITES

These days, most of the users access the internet through their mobile devices. So, make sure to build a mobile-friendly website with the easily accessed buttons.

You can also use Google’s free tool to check how your website looks and responds on the various mobile devices. Through a tool, you can find how much time your website takes to load on a mobile device, and approximate percentage of visitors lost due to the excessive loading time. The free report option helps in fixing the issues related to loading time.

OUTDATED WEBSITE

Old and unattractive design can bring a negative users experience and they may find it uninterested. The outdated web design may result in the loss of both credibility and visitors.

Modular Design

The modular design allows you to use a template that can be modified based on the needs of different kinds of content. It is not possible in custom-made templates. Thus, a website with modular design is easy to navigate.

All above points will help you to find that your website needs to be redesign. Just adapt the changing world and try a new design for your website. You will get the profitable result of your hard work.

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Learn how you can make your WordPress Site a Fully Search Optimized

WordPress is a free open source CMS (content management system) that allows users to create a website or build a blog. It is simple to setup, organize and update, thus does not require any special coding skills or knowledge of HTML codes. Most of the websites that use CMS, prefer using WordPress.

Some website owners believe that using WordPress simply means getting good SEO results automatically.  You must be aware of the fact that just creating WordPress site does not mean that your website is search engine optimized once it is completed. If you are going to launch a WordPress site, you must use few strategies that help in improving the search engine visibility to great extent. Here, you will get to know how to make the base of SEO when picking WordPress.

Don’t take WordPress an Automatic way to do SEO for you

WordPress does not require hard coding or customization. In other words, we can say that this platform allows users to step-up and run a website or blog with numerous search optimization functionalities. Also, WordPress experts very well know how to make a site as good as possible with the right technically sound theme. These benefits still do not allow WordPress to do SEO automatically for you. These examples will help you to get more familiar with this concept

As WordPress has slow load time and does not provide automatic caching, so users need to install their individual caching functions. WordPress plugins are used that help fast load time of a website.The default permalink settings in WordPress cannot be optimized automatically. Users have to set their own permalinks that helps in making search engine friendly URLs of their websites.

All the external links in WordPress are opened in the same window. If any visitor on any page of your WordPress site opens that link, it immediately navigates to the new page that may result in misleading your readers, visitors and customers.XML sitemap is considered as an important aspect of SEO. WordPress does not allow this function automatically. You have to create XML sitemap of your website yourself.

Now let’s find out whether WordPress theme will make your SEO happen or not.

All WordPress themes are not search optimized

 

WordPress gives plenty of themes that help making your website more striking and interactive. Many of them claim to be search engine friendly which is what not always work. If you want fully search optimized website, quality content plays a great role in grabbing the attention of targeted audience. You require taking several things into consideration while selecting the WordPress theme.

  • Find the theme with fast load time.
  • Find the theme with streamlined code that helps in enhancing SEO capabilities of a website.
  • Find the theme developed in HTML5 which is considered as an efficient coding content for SEO.
  • Find the theme with built-in responsive capabilities. As per latest Google Algorithm, your website must be mobile optimized.
  • Find the theme that supports Schema, it has features that help search engines to discover each part of your website.
  • Now find whether all WordPress SEO plugins are capable to make your site optimized or not.

SEO Plugins does not make Optimized Site

Many think that using SEO plugin works effectively in optimizing your website. But, it is not the same. The SEO plugins allow users to update, customize and improve some features of a website, but need not to access the code files or any related knowledge. You have to tell plugin what you require and it will do the same.

For example, you want to optimize the content of your website. Now, this activity will not be completed until you do not write the required content. This task need to be performed by you.

Yoast plugin and All in One SEO Pack plugin are some of the solid SEO plugins provided by WordPress. Just make sure to find the right SEO plugin.

You are Responsible to make Search Optimized Site with Quality Content

SEO for WordPress not only means installing right plugin or selecting right theme. Several other things exists that need to be done by you to make search friendly website. Here are few tips that help in building optimized site.

You must include unique, informative and interesting content on each page of your website.
Try to give as much content as you can. You can add videos, blogs, and tutorials etc. providing the information that readers are actually looking for. Keep in mind to present them in an interesting and engaging way.
Always be ready to learn more about SEO. Incorporating latest SEO strategies help in making more SEO-friendly site.
Always keep in mind not to add lots of plugins as it may slow down the speed of a website. The functionalities of many plugins drop down the site speed.

Conclusion

All the above given aspects will let you know that WordPress only enables you to do SEO, but does not optimize the website. It’s completely depends on you like how much you know about SEO, what type of plugin or theme you install as well as how much quality content you add in your website.

So, when you are going to create WordPress site, just keep all these points in your mind to get the desired outcome.