Year After year social media users are increasing rapidly and since 2018 the number of worldwide social media users has increased by 9%. Social Media Platforms are evolving constantly as they have tendency to adapt to customer behavior and incorporate the latest technologies. Such kind of features makes them perfect for advertisers to reach their potential client, getting leads and spreading brand awareness.
Advertisers need to target specific social media channels as per the nature of their business or which they think can be best for their potential buyers. But as we all know it’s a very fast paced world and it’s quite difficult to know which social media platform will be best for your business so in this article we will take a look at major social media channels and their features which can help in choosing right social media platform for your business.
As we all know Facebook is the topmost social media platform and it has maximum number of users among all social media platforms. Having a large user base of over 1.6 billion makes it most coveted social media platform. Facebook has advanced user filters like you can categorize your as per age group, demographics, interest, gender wise, which enables advertisers to reach an audience as per their business. Companies which are into ecommerce business can generate leads through Facebook ads just like the eg. Given below:
Ads can be of image type or video type as per your choice and it should must contain the call to action button like the shop now, call now etc. so that people can directly make the purchase using those buttons.
Instagram is owned by Facebook and it also offers same advertising features like Facebook. Due to its large user base it is also very popular among advertisers to promote their business visually. As Instagram is owned by Facebook it also has same advanced filtering and targeting options. Instagram ads can also be categorized into two different categories, image, carousel and video formats. Instagram can be the best platform for all the advertisers who wants to showcase their products visually like through creative images or videos. Most of the e-commerce companies use Instagram to showcase their products visually to gain user engagement and getting leads.
YouTube is the second largest search engine after Google and largest video sharing platform across an internet. Every day billions of users watch numerous videos on YouTube which makes it the best advertising platform for video ads. YouTube offers video advertising option using Google Ads Platform. YouTube ads have a very large user base as all the ads are shown across the large Google Display Network, which makes it number one video advertising platform across the internet.
If you are in B2B business, then LinkedIn will be the best advertising platform for your business. LinkedIn is considered as a professional networking platform as most of the Business owners and Entrepreneurs used LinkedIn to share their company stories or products. By Advertising on LinkedIn you can sell your services directly to the business owners. Like other social media platforms LinkedIn also offers different ad formats like sponsored ads, message content, dynamic ads and text ads. The eg. of a LinkedIn ad is shown below:
Twitter is one of the most dynamic social media platforms which is mostly used by professionals to share their regular updates of their personal or business lives. To make any news viral, twitter is the best platform for it as it is dynamic in nature and professionals are very much connected to this platform. Twitter is the best platform for any brand to generate awareness regarding their brand among users. Twitter also offers an advertising platform like other social media platforms to generate leads or product awareness. There are different kind of twitter ads like to promote tweets, promoted trends and promoted accounts which users can avail as per their choice and nature of their business.
Pinterest is also one of the major visuals sharing platform. Pinterest allows users to pin their products and also to create different boards as per the nature of the pins. Pintererst also have ability to drive massive traffic to your business. Pinterest brings over 100 million active users in a month, which is a huge audience to expand your business reach. It also helps in setting up brand authority of your business. Generally, Pinterest is more women centric than Instagram. Pinterest advertising gives you option of promoting your pins, providing a call to action to them which helps in driving traffic to their website.
As now we have discussed all the major social media platforms, users can use one or more of these platforms to reach their targeted audience. Make sure to customize your ads as per the nature of your business before making it live. Users should understand the nature and scope of these platforms before choosing one for their business and once they understand the concept they can easily advertise their business to these platforms. If you need help in choosing right social media platform for your business, you can directly contact us at firstname.lastname@example.org and our Digital Marketing Experts will assist you in choosing the right one for your Business
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