2020 Most Effective Social Media Advertising Platforms

Year After year social media users are increasing rapidly and since 2018 the number of worldwide social media users has increased by 9%. Social Media Platforms are evolving constantly as they have tendency to adapt to customer behavior and incorporate the latest technologies. Such kind of features makes them perfect for advertisers to reach their potential client, getting leads and spreading brand awareness.

Advertisers need to target specific social media channels as per the nature of their business or which they think can be best for their potential buyers. But as we all know it’s a very fast paced world and it’s quite difficult to know which social media platform will be best for your business so in this article we will  take a look at major social media channels and their features which can help in choosing right social media platform for your business.

FACEBOOK:

As we all know Facebook is the topmost social media platform and it has maximum number of users among all social media platforms. Having a large user base of over 1.6 billion makes it most coveted social media platform. Facebook has advanced user filters like you can categorize your as per age group, demographics, interest, gender wise, which enables advertisers to reach an audience as per their business. Companies which are into ecommerce business can generate leads through Facebook ads just like the eg. Given below:

Img Source- Facebook

Ads can be of  image type or video type as per your choice and it should must contain the call to action button like the shop now, call now etc. so that people can directly make the purchase using those buttons.

Instagram:

Instagram is owned by Facebook and it also offers same advertising features like Facebook. Due to its large user base it is also very popular among advertisers to promote their business visually.  As Instagram is owned by Facebook it also has same advanced filtering and targeting options. Instagram ads can also be categorized into two different categories, image, carousel and video formats. Instagram can be the best platform for all the advertisers who wants to showcase their products visually like through creative images or videos. Most of the e-commerce companies use Instagram to showcase their products visually to gain user engagement and getting leads.

YouTube

YouTube is the second largest search engine after Google and largest video sharing platform across an internet.  Every day billions of users watch numerous videos on YouTube which makes it the best advertising platform for video ads. YouTube offers video advertising option using Google Ads Platform. YouTube ads have a very large user base as all the ads are shown across the large Google Display Network, which makes it number one video advertising platform across the internet.

LinkedIn:

If you are in B2B business, then LinkedIn will be the best advertising platform for your business. LinkedIn is considered as a professional networking platform as most of the Business owners and Entrepreneurs used LinkedIn to share their company stories or products. By Advertising on LinkedIn you can sell your services directly to the business owners. Like other social media platforms LinkedIn also offers different ad formats like sponsored ads, message content, dynamic ads and text ads. The eg. of a LinkedIn ad is shown below:

Img Source- Linkedin

Twitter:

Twitter is one of the most dynamic social media platforms which is mostly used by professionals to share their regular updates of their personal or business lives. To make any news viral, twitter is the best platform for it as it is dynamic in nature and professionals are very much connected to this platform. Twitter is the best platform for any brand to generate awareness regarding their brand among users. Twitter also offers an advertising platform like other social media platforms to generate leads or product awareness. There are different kind of twitter ads like to promote tweets, promoted trends and promoted accounts which users can avail as per their choice and nature of their business.

Pinterest:

Pinterest is also one of the major visuals sharing platform. Pinterest allows users to pin their products and also to create different boards as per the nature of the pins. Pintererst also have ability to  drive massive traffic to your business. Pinterest brings over 100 million active users in a month, which is a huge audience to expand your business reach. It also helps in setting up brand authority of your business. Generally, Pinterest is more women centric than Instagram. Pinterest advertising gives you option of promoting your pins, providing a call to action to them which helps in driving traffic to their website.

Conclusion:

As now we have discussed all the major social media platforms, users can use one or more of these platforms to reach their targeted audience. Make sure to customize your ads as per the nature of your business before making it live.  Users should understand the nature and scope of these platforms before choosing one for their business and once they understand the concept they can easily advertise their business to these platforms. If you need help in choosing right social media platform for your business, you can directly contact us at admin@doonitrix.com and our Digital Marketing Experts will assist you in choosing the right one for your Business

Google New Update- Medic Update or YMYL (Your Money Your Life Sites Update)

Google has rolled out a new Update in August first week which was termed as Medic Update or YMYL (Your Money Your Life Sites) Update has mostly impacted medical sites. Lot of sites has seen a traffic drop however few of them were quite lucky to see a huge increase in traffic.

Google also confirmed that website owners have nothing much to do on the same. Make sure your website works faster, have quality and user friendly informative content, excellent user experience and on top of all this, provide more useful sites to the visitors and users.

Mainly Google has not provided much information on medic update. We have spoken to some SEO Giants and they have highlighted the following key points:

Mobile first-index

Mobile indexing is now one of the important aspects which will lead to rankings enhancements. The website that have mobile version will for surely get an edge over rankings and traffic as well. On the other hand the website which does not have mobile version or are not mobile friendly will have to taste their own medicine and will suffer in rankings and traffic. So, it is highly advised to get your website Mobile version functioning as soon as possible.

In addition to this make sure you do not hide any content for mobile version. Menu should be presented in a neat way and tabs should be displayed. Along with this all information which is available for desktop should be displayed on mobile version in a proper way.

Try to get rid of Pop ups for mobile or if possible remove them from the header section, or push them to the bottom.

Quality Content and Internal-linking

Content is the foremost asset for any website these days. Now not only content but Informative and well written content will bring a lot of value to your website. In a world where content is king, Google has informed many times that EAT is Very Important. EAT is for Content and this can be elaborated in following way

E- Expertise, A- Authority, T- Trust

If you keep all these three things in mind for your content you will never fail in the eyes of various search Engines.  Get some experts to write the content. Keep highest authority and trust for users. Don’t try to misguide Google by getting eye-catchy content.

“If you confuse Google, You will lose your way”

Once you have the content proper internal linking needs to be done. Each of website pages should be internally linked with most relevant pages. This not only helps in getting traffic and higher rankings but also keeps the users/visitors on the website for a longer period of time which for sure decreases the “Bounce Rate”.

Site Speed

Website speed is also considered important thing. If website loads faster it will definitely going to keep the users/visitors happy and Search Engine bots will consider this aspect. Website speed is a main ranking factor in this era. Earlier you may have seen that, in-spite of poor speed the website ranked well on Google but now that’s not the story. Now you need to keep the website very fast.

These days’ designers and developers are building sites keeping speed in mind. They are using simple ways to keep the website speed fast such as Browsers Caching, compressing image and making them lighter .There are tools that you can use to check your site speed such as GTmetrix and of course, Google’s Page speed Insights.

Hope this information will keep you updated with latest SEO Updates. Keep Reading the blog for more updates.

 

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Learn how you can make your WordPress Site a Fully Search Optimized

WordPress is a free open source CMS (content management system) that allows users to create a website or build a blog. It is simple to setup, organize and update, thus does not require any special coding skills or knowledge of HTML codes. Most of the websites that use CMS, prefer using WordPress.

Some website owners believe that using WordPress simply means getting good SEO results automatically.  You must be aware of the fact that just creating WordPress site does not mean that your website is search engine optimized once it is completed. If you are going to launch a WordPress site, you must use few strategies that help in improving the search engine visibility to great extent. Here, you will get to know how to make the base of SEO when picking WordPress.

Don’t take WordPress an Automatic way to do SEO for you

WordPress does not require hard coding or customization. In other words, we can say that this platform allows users to step-up and run a website or blog with numerous search optimization functionalities. Also, WordPress experts very well know how to make a site as good as possible with the right technically sound theme. These benefits still do not allow WordPress to do SEO automatically for you. These examples will help you to get more familiar with this concept

As WordPress has slow load time and does not provide automatic caching, so users need to install their individual caching functions. WordPress plugins are used that help fast load time of a website.The default permalink settings in WordPress cannot be optimized automatically. Users have to set their own permalinks that helps in making search engine friendly URLs of their websites.

All the external links in WordPress are opened in the same window. If any visitor on any page of your WordPress site opens that link, it immediately navigates to the new page that may result in misleading your readers, visitors and customers.XML sitemap is considered as an important aspect of SEO. WordPress does not allow this function automatically. You have to create XML sitemap of your website yourself.

Now let’s find out whether WordPress theme will make your SEO happen or not.

All WordPress themes are not search optimized

 

WordPress gives plenty of themes that help making your website more striking and interactive. Many of them claim to be search engine friendly which is what not always work. If you want fully search optimized website, quality content plays a great role in grabbing the attention of targeted audience. You require taking several things into consideration while selecting the WordPress theme.

  • Find the theme with fast load time.
  • Find the theme with streamlined code that helps in enhancing SEO capabilities of a website.
  • Find the theme developed in HTML5 which is considered as an efficient coding content for SEO.
  • Find the theme with built-in responsive capabilities. As per latest Google Algorithm, your website must be mobile optimized.
  • Find the theme that supports Schema, it has features that help search engines to discover each part of your website.
  • Now find whether all WordPress SEO plugins are capable to make your site optimized or not.

SEO Plugins does not make Optimized Site

Many think that using SEO plugin works effectively in optimizing your website. But, it is not the same. The SEO plugins allow users to update, customize and improve some features of a website, but need not to access the code files or any related knowledge. You have to tell plugin what you require and it will do the same.

For example, you want to optimize the content of your website. Now, this activity will not be completed until you do not write the required content. This task need to be performed by you.

Yoast plugin and All in One SEO Pack plugin are some of the solid SEO plugins provided by WordPress. Just make sure to find the right SEO plugin.

You are Responsible to make Search Optimized Site with Quality Content

SEO for WordPress not only means installing right plugin or selecting right theme. Several other things exists that need to be done by you to make search friendly website. Here are few tips that help in building optimized site.

You must include unique, informative and interesting content on each page of your website.
Try to give as much content as you can. You can add videos, blogs, and tutorials etc. providing the information that readers are actually looking for. Keep in mind to present them in an interesting and engaging way.
Always be ready to learn more about SEO. Incorporating latest SEO strategies help in making more SEO-friendly site.
Always keep in mind not to add lots of plugins as it may slow down the speed of a website. The functionalities of many plugins drop down the site speed.

Conclusion

All the above given aspects will let you know that WordPress only enables you to do SEO, but does not optimize the website. It’s completely depends on you like how much you know about SEO, what type of plugin or theme you install as well as how much quality content you add in your website.

So, when you are going to create WordPress site, just keep all these points in your mind to get the desired outcome.